Posts: 397
Since: 16/10/2008 Region: UAE/MiddleEast Status: offline
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Annual Round-Up MaseratiForumUK (2009) Dear Members, Hope you are all well. The last 12 months has seen a lot of activity behind the scenes, and I feel duty bound to fill you in, before the new site goes live. The past 12 months has seen some new features, which have proved a success, and some other features which have not, and hence fallen by the way side. This is all part of evolution I feel, and one must never be afraid to try different things. Otherwise we would all still be living in caves But equally, one must respect tradition, and I have done my best to do so. Hence I have tried to evolve, as opposed to revolutionise, the site. I am not a web designer. Far from it. But I do consider myself to have a fair eye for detail. However, any modifications to the site, visual or in the back end, or ads that we make for the sponsors who can’t provide their own, I have to pay for, out of the sponsorship revenue. We have had sponsors on the board for a year now, and all the funds raised have gone towards a) site maintenance and rebuilding and b) re-cooping my original purchase outlay, which will be completed this month. Nevertheless, I do believe the administrator of a fantastic site such as this, needs more than mere IT skills, while being impartial to all parties. I had the site spruced up in early 2009, and it met with your approval. Thank you for your kind words at the time. In keeping with my desire for ongoing development, I attempted to have the site rebuilt in April 2009 on a more modern platform, allowing a host of new features. But unfortunately the web company failed to deliver what we wanted, and we had to part ways despite having to come to a financial settlement, and ending up with an unusable 2nd site, and solicitor's fees. Ouch. But that is the way of the world sometimes unfortunately. A few members offered to help out with the site redesign, but for the sake of impartiality I did not feel that allowing another member access to the backend (where everyone’s personal details are stored) would be prudent. Especially with the data protection laws in the UK. Working in the securities sector myself, I can assure you of the upmost discretion and care when it comes to such matters. In fact, the forum was immediately subject to repeated site/server attacks after I took over, if you recall, and I moved immediately to up the site and server security. Thus far, no issues have re-occurred on that front. To improve the look and feel of the forum to a standard that is in keeping with the image and style of the Maserati cars we so love, the evolution theory again, one has to put in a tremendous amount of effort (i.e. time and money) into the web/graphic design, and project management side of things. The reality dawned on me circa September 2009 that I was back to square one in terms of rebuilding the site, as the summer’s re-launch site failure set my plans back massively. So, I took the opportunity to create something even better. I was advised it would be prudent to evolve the current platform, and that is what I chose to do. Howvever, due to the age and complexity of the current platform, that has proved costly. That project has neared the first phase of completion and should be live any day now by March 2010. Let’s call that forum evo1. Shortly after the site goes live we have a number of other features planned that will create forum evo2, you could say. It will have taken a year all told, but it will be worth it I can assure you. I would like to take this opportunity to apologise for the delays, and thank all those who have displayed eternal patience while we got things up to this new spec. Now the question you may be asking is, why? If it ain’t broke, don’t fix it. My answer has been mentioned already and is a simple one – evolution, my friends, evolution. Q. Why the need to amend the site? A. Firstly, I want the site to be easier to navigate, and post on. I believe this is why a good number of the many ‘guests’ we have viewing the site don’t post at present. But I know you Maserati owner guests (non-posters) are out there based on the feedback that you are using the sponsors to look after your cars. Secondly, when I took over the site it was very ‘Southern’ orientated. Which is not so handy if you live past Watford and own a Maserati I wanted to create a nationwide support system for owner members, and to encourage more prospective owners to try a Maserati. There are a good many ex dealer trained/experienced mechanics who have left to set-up their own garages but have no representation in the Maserati community, who are more than capable to look after a Maserati, 3200GT on. As genuinely brilliant as Emblem Sportscars are, some people are not able to drive 200+ miles to them to service their cars, and that was keeping potential owners away from the Maserati marque. Hence the need for extra service options, of a suitable standard, in places like Scotland etc. I spend a large amount of time vetting potential service providers for the forum members. These alternative techs are not unknown quantities – they have the Maserati SD equipment, vast Italian supercar experience, and/or factory training to keep your Maserati on the road. They just had no promotion. Slowly, and steadily I have been getting these guys on board, and its ongoing believe me. There have been some real success stories, like MP Supercars in Scotland, and there will be a few more. I have tried to keep sponsors geographical, which encourages financial investment in the lastest Maserati diagnostic machines and tools etc and thus far it has worked well, with some great member feedback. We have now built a real network of forum-friendly Maserati Independents throughout the UK, and that is surely a positive thing for potential owners, as we see used cars drift all around the UK now finding happy homes and owners. Nevertheless, sponsors are bound by a 3 strikes a year and out policy. (This is the most effective and fair way of regulation in my opinion). A recent testimonial I received from Autofficina: Hi Brian, Thank you very much for the invoices and receiving one today prompted me to reply to your earlier email about the forum. ... the presence of Maserati’s has definitely increased over the last year or so. Whenever I get to speak to any of our clients who bring Maserati’s in I always ask them how they found us and it 99% of the time it is via the forum as most people are looking for recommendations for good work and reliability and of course price comparisons. To compare the forums you mention, I would say, confidentially of course, that your forum generates a lot more enquiries. I personally think it is easier to use and to search for specific things. I did notice a bit of a negative remark made about us but thankfully it seems to be a “one-off” and hasn’t affected our relationship with any owners. It is upsetting to read these things and of course I am sure most people realise that there are two sides to every story!! Good luck with the new site.... I’m not sure if you say in the sponsor section about mentioning Maserati Forum when calling, but it would help if they did. Kind regards Helen Before I approached Autofficina to join the forum, and work with the members, they had little representation in the Maserati community, despite employing some of the best Italian supercar engineers in the UK with experience of the modern Maseratis. So, London Maserati forum owners are now happy, and they are happy. But ultimately, having an independent service centre close to central London will encourage more potential owners to move across from Aston Martin, Jaguar and Porsche and sample the delights of the Trident. Win, win. And so on and so on. I just need to find a Maserati friendly mechanic/garage near Newcastle now with an SD machine and relevant experience, and we’ll be getting there. If not, we’ll have to work with one to encourage them to invest in the training and machinery. The Newcastle members cannot keep driving to Leeds or Scotland for servicing. At present, Bill McGrath does not wish to sponsor the site due to their current workload - no problem. I respect their wishes. We’ve entertained SB Race Engineering in Hertfordshire on the understanding they look after the members needs in those areas in that case. They are more than qualified to. However, as always, I did have to track down one of Stuart’s old employers and Maserati customers for Maserati references before I could give the green light. I am currently working on Roberto’s ad to get the excellent Grimaldi Engineering set-up for the Essex and East regions to increase his exposure to the guests who don’t read all the posts. Etc, etc. Incidentally Rob was one of the first sponsors we signed up but he has been just too busy to co-ordinate the media side of things, so I have stepped in to help out. However, this does all take up a huge amount of time, and a fair bit of money, to co-ordinate. We also offer a subsidised/free support system in these recessionary times for companies of varying sizes who can offer support to the members. Example, I offered forum subsidised sponsorship to the brilliant David Askew but he politely refused, as he said he was more than busy with his current workload, and was worried exposure on a forum of our size would overload him with more enquiries than he could cope with. Nice guy is David, and Tyson the cat Thirdly, my main motivation when I took over the site was to promote the entry, ease and longevity of Maserati ownership. I believe the above point helps that, but equally I want to continue to do my bit to increase enjoyment of the Maserati lifestyle. Hence, when the new site is live, I will be spending more of my time writing buyers guides, employing a part time dedicated web-designer (not cheap), putting together model reports and data, updating reports on the Maserati racing programme, building a far superior classifieds and news site, working with the sponsors to create technical guides, purchasing licensing rights for magazine articles, photos, etc., and partnering with journalists etc to really create a true UK Maserati portal site, updated and regulated daily, with a mine of information for us UK based Maserati fans to enjoy. That is where the sponsorship funds will be going for the foreseeable future, not into my pocket, and I believe it is a worthwhile endeavour. We are already running on fumes budget wise, but we can’t just rely on the posts of a few hardcore members to keep our Maserati fix fuelled over the coming years On a separate note, at present I have the majority of Maserati trade cars for sale listed on the forum to make it easier for members to compare prices and specs, and it has proved quite successful with members. This is a service we have executed manually, not with a computer programme, as it is quite complex and has taken an age to perfect, as sometimes even the main dealers don’t list the cars correctly (the QP V gearboxes/specs really are a minefield). Naturally this is time consuming and human labour is costly, but the mails I have had thanking me for the displays from members who have purchased their ‘dream car’ proves it works. We do not charge dealers for this exposure/service. When one reads the following, it makes it all worth it though, I must say: http://www.maseratiforum.co.uk/tm.asp?forumid=122&m=48441&mpage=1&key=삛 In order to achieve all the above we need harmony in the community. Not always so easy with 2000+ members. This has been my first year as administrator of the board, and managing all the members and sponsors has proved an interesting and fulfilling experience on the whole, as I have watched the site membership grow rapidly. Dealing with 99.99% of you, 99.99% of the times has been a joyful and rewarding experience. Yes, there have been some mistakes, I am human after all, but I believe the experience has made me a better administrator, of a better forum, for it. As always, if you have any queries about the site, or have any suggestions, please feel free to e-mail me with your thoughts and questions. I typically operate a 3 strikes and out policy (with warnings, naturally) for members and sponsors. This, on the whole, works well. The longevity and enjoyment of any online community is down to the way it is shepparded, and as such that role falls to me. Subsequently, I have made a number of decisions these past few weeks. With the 3 strikes and out policy we have parted ways with some sponsors and members (with one inviting me to revoke his membership) not because they wanted to create a league table, or passed negative comments about other businesses/members, but because I felt their words/actions seemed to create mistrust and ill-feeling throughout the community, unnecessarily. Their words and actions actually serve to scare off potential owners to the marque, in my humble opinion. I am also fully aware of the costs of running and purchasing these cars, and do not wish to see anybody ripped off, but I do feel that there are ways and means to help people, and I don't feel their methods were always in keeping with that. I felt they were a disruptive influence, not necessarily intentionally granted, and for the sake of the forum felt we had to part ways. I am sure they are nice enough fellows, but I just could not regulate them outside the 3 strikes rule. However, I am no dictator, we all make mistakes (including me) and I bear them no ill-feeling and following the cool off period (3-4 weeks), if they wish to participate in-line with the forum guidelines, they are most welcome to (I have contacted them personally with the invitation). But the guidelines and rules will not change, as they are there for our safety, enjoyment, and longevity of the board. Thank you for your opinions and support as always as we enter this new era for our beloved forum (new site live soon hopefully in the next 2 weeks). Rapid membership growth brings with it its own set of problems but we'll get there, better and stronger. If any member is genuinely not happy with my leadership or plans for the future direction of the site please do let me know. With your continued support I guarantee I will continue to give blood, sweat, tears and financial support, to ensure we go onto bigger and better things. Maserati is where it is today through evolving and improving, and I believe this forum needs a similar, albeit appropriate, approach. I have your best interests at heart as always, so please do not hesitate to contact me with any queries that you may have, and please do look out for the updated site and the Maserati quiz, shortly. Best Regards to you and your families, Brian Telford
< Message edited by Birdcage -- 27/2/2010 18:11:13 >
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