Posts: 2135
Since: 11/5/2005
Status: offline
|
This month's EVO magazine publishes an interview with Karl-Heinz Kalbfell, Maserati / Alpha Bossman. Page 27, it is well worth a read.
On the launch of the new Alpha 159 he is talking about relaunching the GTA badge as a lightened version in a less extreme M3 style.
He then goes on to give some insight into how the marques may develop. He is committed to reducing Maser production costs and doubling sales from 6500 a year.
"We could have decided to sell in much bigger volumes but I think that they should stay at a similar price to the Quattroporte. Alfas will peak at perhaps euros 60K and Maseratis will sit between euros 100 and 110K- although there is room for a car like the MC12, in which case there is no ceiling to what a Maserati can cost"
"The two marques will share components, but none that will form the cars character. A Maserati must be a Maserati, an Alfa must be an Alfa"
To me that invokes more questions. Surely all the big cost savings are by sharing the main components. I.E. Floorpans, engines drivetrains, suspension; all of which are character inducing? There is always the Italian wiring of course!
Any thoughts?
_____________________________
"Maser Malc"!!
4200 Spyder CC
Ghibli ABS
Mercedes ML320
www.essentialimages.co.uk
|
